Why a specialty Directory Should be your first and basic Advertising option?
Finding customers is the number one challenge that Insurance agents face. The main reason? Small businesses often have an ineffective or nonexistent online presence.
What Directory Websites Can Do for Your Business
Help Customers Find You
One of the biggest mistakes new insurance agents make is not making their information accessible online! It doesn't even necessarily have to mean building a whole website. Listing your services on a business directory gives customers immediate access to your information. How do you expect anyone to find you if they don't know who or where you are?
Build Your Reputation
Creating a solid reputation as a trusted Advisor is a must to survive in today’s competitive economy. People often rely on word-of-mouth reviews to achieve this. And it works, to a certain extent! With our world becoming more digital, online reviews are highly valuable. Research shows that 93% of consumers use the web to search for local businesses, and 89% read reviews. If you build up an impressive collection of positive reviews, potential customers will trust you. Our online directories allow customers to leave reviews directly on your profile. So whenever someone does the "near me" search and sees your listing, they can instantly see reviews. The more listings you have showcasing positive reviews, the better it is for your business.
Cost-Effectively Promote Your Business
Did you know that the average small business spends close to $10,000 per month to advertise on Google? If you're just starting, that's going to be a hefty chunk of your budget. At the same time, online advertising is essential to your success. The solution? Listing your business on a local online directory website! Most directory websites charge anywhere between $20 - $100 per month for a basic listing. Even if a business owner paid $100 a month for a listing, they would still save $8,800 a year!
Advertise Events
Another great benefit of advertising your educational or sales events on a directory is to highlight and invite people to events you're hosting. Events encourage foot traffic and motivate new customers to check out your business. The directory website can advertise community efforts for you! Locals will be naturally curious about you and will likely pay a visit especially during enrolment periods or New to Medicare orientation events
Boost SEO
Search engine optimization (SEO) can be tough to understand, especially if you're not a techie. It's a system of improving web traffic to your site from search engines. SEO is essential because it targets unpaid visits. Surveys show that 60% of people are ikely to click on the first three results in a search. At the same time, 90% of people click on the first link. So, how can online business directories help you rank higher? Also, because online directory websites tend to share many listings, they get a lot of traffic. More web traffic means more page visits and higher search rankings. So even if your business site doesn't get a lot of visits, the directory can help you out!
You are part of the Community
They say that a picture is worth 1000 words. Sharing pictures in the directory, you're showing that you are part of the community and work with like-minded customer like them. You are local and they are your neighbors, and friends trying to make their dreams come true and sharing pictures is very special for the goal of growing your business. This sense of community can feel uplifting and puts you alongside many of the prospects of the community. It can create long-term partnerships and build your group of repeat customers. A directory website is a valuable resource for every community.